Free Claude skill

Marketing Architecture Audit

Audit your marketing team for coordination work versus judgment work. Seven questions. A redundancy map. Specific system recommendations. No sign-up, no lead form.

This is the audit I run on my own team quarterly. I operate five hospitality brands with a team of three. The skill below is exactly what I use.

7
Questions
5 brands
Run on this audit
No sign-up
No lead form

The 7 questions

  1. 1.What does your business do, and how many brands / venues / locations are you currently operating?
  2. 2.List every marketing role in your current org. Include titles, full-time / fractional / retainer status, and agencies.
  3. 3.For each role, write one sentence describing the unique human judgment that role makes. Not the outputs. The judgment.
  4. 4.What are the top three marketing coordination meetings you run weekly or bi-weekly?
  5. 5.What percentage of your team's time goes to decisions, original content, reformatting and briefing, and reporting?
  6. 6.What's your fully-loaded annual marketing headcount cost, including salaries and retainers? What's your tooling spend?
  7. 7.If you had to describe your current marketing system architecture in one paragraph, could you?

Your answers stay in your Claude session. Nothing is sent to me or anyone else.

Install

Option 1: Claude Code

  1. Download SKILL.md
  2. Save to ~/.claude/skills/marketing-architecture-audit/SKILL.md
  3. Restart Claude Code
  4. Run /marketing-architecture-audit

Option 2: claude.ai (web)

  1. Open SKILL.md
  2. Copy the full contents
  3. In a new Claude chat, paste it preceded by: “Use this skill to audit my marketing team:”
  4. Answer the 7 questions

Option 3: Raw file

The raw skill file is a plain markdown doc. You can adapt it, fork it, remix it, paste it into any LLM that follows instructions. No license gymnastics.

Download SKILL.md

Why this exists

The argument for the skill is in the companion essay: Architecture beats headcount. Most hospitality marketing teams in Dubai are 3x the size they should be, and the hiring reflex is making groups slower, not faster.

If the audit surfaces something worth talking about, you know where to find me.