Lucas Stamm

I have been writing code since I was 14 — HTML, C, C++ — raised in a family of systems analysts in São Paulo. I started university in Civil Engineering, loved the logic and the maths, but realised it was too black and white. So I merged what I knew — numbers, coding, systems thinking — with creativity, and moved into marketing. That combination is still my biggest edge.

Nike Brazil was my first enterprise role and the greatest school of branding I have ever attended. I worked in the branding department looking after Nike.com, product launches, SEO, and the Nike Running Club and Nike Training Club CRM systems. Working alongside some of the best marketing minds in the Brazilian market taught me what brand equity actually looks like when it is built with discipline.

From there I moved to Dubai — Accor, then Ennismore, where I earned my CIM Professional Marketing certification and expanded into PR, sales, and strategic planning. Jumeirah followed, managing digital marketing across 25+ properties. Every role deepened the same instinct: systems over campaigns, infrastructure over effort.

Then O Beach Dubai. Pre-opening, zero base, five months. AED 13M in revenue. 76,000 guests. Every system — CRM, content, digital, brand — built from scratch under real pressure. That was not a campaign. That was an operating system under live fire.

I am now Director of Marketing, Digital & Innovation at Nara Hospitality Group: five brands, a team of three, and a full AI workflow integration running in production. The intersection of live operator experience, a coding background, AI systems built by hand, and an AED proof point is unoccupied in Dubai and the GCC. That gap is where I work.