BRAND
Your Instagram has not posted in 9 days. Your competitor posted twice today
Inconsistent posting, no style guide, no strategy behind what goes up or when. Your team is stretched too thin to produce quality content regularly. This delivers a content strategy, a brand style guide, and ~12 on-brand posts per month — the same model already running across 5 hospitality brands.
30 minutes. No pitch. No commitment.
WHAT THIS SOLVES
Posting inconsistently because no one owns the content calendar — your audience sees 3 posts one week and silence the next
Content looks different every week because there is no style guide. Your brand identity changes with whoever is designing that day
No strategy behind what gets posted or when. Content is reactive, not planned — and the algorithm penalises inconsistency
Team stretched too thin to produce quality hotel content creation regularly. Social falls to whoever has a spare 30 minutes
Social media algorithms reward consistency. Every week of irregular posting pushes your content further down your audience's feed.
HOW IT WORKS
Style Guide
Weeks 1-2Build the visual and verbal style guide for your brand.
Content Strategy
Week 2Define pillars, tone, and posting cadence.
First Batch
Week 3First month content calendar and initial post batch.
Monthly Production
Week 4+~12 posts/month. Calendar, production, reporting.
WHAT YOU GET
- Brand style guide for social content — every post looks like it belongs to the same brand
- Content strategy with pillars and posting cadence tailored to your audience
- ~12 posts per month with captions, delivered ready to publish
- Monthly performance report and strategy call to refine what is working
FREQUENTLY ASKED
No. We deliver content and captions as PNGs and copy. Your team handles publishing. This keeps you in control of timing and community interaction.
Instagram, LinkedIn, and TikTok. Platform mix is set during strategy based on where your audience is.
Two revision rounds per post. Additional revisions are billed as change orders.
Video production is not currently included. It is planned as a future add-on. Current scope covers static posts and carousel content.
Consistent content without stretching your team.
30 minutes. Tell me how your social content is currently produced and I will show you what a sustainable hospitality social media strategy looks like.
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