Who / Lucas Stamm / Dubai
I grew up on the engineering track in Brazil and left it for marketing, because marketing was the only discipline that would let me keep the code.
Nike Brazil taught me what brand discipline looks like when it is done properly. Dubai taught me what happens when it meets an operation. Somewhere in between I stopped waiting for the tool I needed to exist and started writing it.
Today that means five hospitality brands, a team of three, and a stack of agents and pipelines holding up the difference.
The longer version →
Lucas Stamm
Dubai / 2026
Selected work / Campaigns
Things that ran in market.
Nike
Brasileiragem
We did not launch a jersey. We launched a piece of national identity.
Nike
So Vai
Made running feel like culture, not cardio.
Hyde Hotel Dubai
Always Summer
Rebranded a hotel around a feeling, then built the scene that proved it.
O Beach Dubai
O Beach Dubai
Not a campaign. An operating system for demand generation.
Built / Software / AI systems
And things I wrote myself.
Agents, servers, engines, pipelines. Each one exists because the tool I needed did not.
Marketing Architecture Audit
A free tool that tells a marketing team which of its roles a system could do instead.
Claude Skills / Markdown
RunningInstagram MCP Server
A Model Context Protocol server that lets an AI assistant run an Instagram account properly.
TypeScript / Model Context Protocol / Meta Graph API
RunningSEO Engine
A system that reads a site’s health from its own analytics and decides what to do about it.
Python / GA4 API / Search Console API
RunningBrand System Builder
A pipeline that takes a business from no brand to a finished brand book.
TypeScript / Claude / pptxgenjs
RunningCommand Centre
A briefing room where five AI agents argue about your problem and then agree.
TypeScript / React / Canvas
In progressForesight Engine
A simulation that models how a market reacts to a decision before the decision is made.
Python / Multi-agent simulation / Next.js
RunningAyla
An autonomous agent whose only window to the world is a social feed.
TypeScript / Gemini / Flux LoRA
Dubai / 2017 to now
Nine years inside the operation.
Never once watching from outside.
Nike Brazil. Accor. Ennismore. Jumeirah's 25 properties and more. O Beach. Nara. Every one of them a live business with a real budget, which is the only place I have ever learned anything.
Writing / Signals
Notes from inside the work.
The 95% Ledger
Most marketing targets the 5% of buyers ready today. The 95% decide who they buy from. A quarterly audit framework for fixing the balance.
Marketing SystemsThe Three Gaps
Three structural failures that show up in almost every mid-sized operation, and why hiring rarely closes any of them.
Contact / Dubai
Say hello.
I read everything that comes in. I take on a small amount of outside work each year, so if that is why you are here, the calendar is the fastest route. Everything else, email is better.